Adverty AB’s Privacy Policy

LAST UPDATED: September 1, 2017

Adverty AB (“Adverty,” “we” or “us”) understands the importance of privacy. Adverty operates a desktop, console and mobile Virtual, Augmented and Mixed Reality ad network (the “Ad Network” or the “Services”) through which Adverty displays targeted, contextual ads. Our clients are “Advertisers” that wish to distribute ad content through the Adverty Ad Network, and “Publishers” that want to display ads to “end users” of their games and applications (“application” or “app”). In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain from end users in connection with the Adverty Ad Network.

What Information Do We Collect and Why?

We do not collect name, email address or contact information from end users. However, in order to operate the Adverty Ad Network and to display ads to end users we may automatically collect certain information from end users within a single application, including:

We may use various tracking technologies to collect this information, such as pixel tags and pixel impression trackers from third party services and tracking technologies. We may also receive a list of unique identifiers from Publishers and Advertisers, which we may use to determine to what end users to display (or not display) certain ads.

Separately, we may also collect email, contact, payment and related information from publishers and advertisers.

How We Use Your Information

We use the information that we gather in order to operate the Adverty Ad Network, including:

How We Share Your Information

We may share the information that we collect about end users as follows:

Third-Party Links

Ads within the Adverty Ad Network may contain links to third-party websites and applications. Any access to and use of such linked websites or mobile apps is not governed by this Policy, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties.

What about COPPA & EU GDPR Article 8?

We are not responsible for the information practices of our Publisher clients. Publishers are responsible for ensuring that their apps comply fully with Article 8 of EU GDPR or COPPA, including where relevant by obtaining parental consent prior to the collection of personal information.

Unique identifiers (e.g., IP address and device identifiers) are the only “personal information” under COPPA and EU GDPR Article 8 that Adverty collects from end users. Adverty only uses the unique identifiers (and other associated information) it collects from end users to support its internal operations.


We have implemented technical and administrative security measures to safeguard the information we collect from end users.

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact at

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site, at

How Can I Unsubscribe from Adverty Marketing Emails?

We may send periodic promotional or informational emails to our customers (but not their end users). Customers may opt-out of such communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have subscribed to.